Passion, Perseverance, Giving Back.

At 3 Disciplines Racing, we’re more than just an event company — we’re a team built on passion, grit, and a commitment to giving back. With over 25 years of experience, we’ve produced, timed, and consulted on 1,300+ events across 25 states, serving more than 300,000 athletes.

How It All Started

In the mid-1990s, founder Kenny Krell had already raced around the world, competing in hundreds of events. But as a cross-country and track coach, he faced a common challenge: no budget for uniforms or equipment for “kids who just run.”

Determined to make a change, Kenny gathered the kids and their parents and announced his plan: to organize a series of trail runs and duathlons where all proceeds would go back to the team. The events were a success, providing new uniforms, better equipment, and sparking interest from other groups like Kiwanis, the Alzheimer’s Association, and local charities.

Three years later, Kenny made a life-changing decision: he resigned from teaching and coaching to officially launch 3 Disciplines Racing.

Building 3 Disciplines

Starting a business wasn’t easy. Kenny and his wife, Annmarie, sold nearly everything — furniture, appliances, even their home — to invest every penny into their dream. They lived on the road in an RV for 2.5 years, parking wherever they could: casino lots, family backyards, and anywhere they were welcome.

“At times we rotated between three casinos in Arizona, asking security how long we could stay. If we ate there a few times, we’d get a couple more days. That’s how we lived until we were back on the road to Texas or the Midwest for events.” — Kenny Krell

Despite the challenges, Kenny and Annmarie never wavered. They built 3 Disciplines on hard work, passion, and a promise to give back with every event.

GIving Back: A Core Value

From day one, community impact has been at the heart of everything we do. Through our Food and Shoes From Athletes program (started 24 years ago), we’ve donated:

• 4,200+ Pairs of Shoes to those in need
• 150+ Truckloads of Food to local shelters
• Thousands of Event T-Shirts for communities across the country
• $900,000+ in Cash and Services to charities, schools, and organizations

Every event we produce partners with a local charity, ensuring that our races don’t just benefit athletes — they benefit the communities where they take place.

Where We Are Today

Fast forward 25 years, and 3 Disciplines Racing is one of the most experienced event management companies in the country. From triathlons to running events, we’re known for our:

• Unmatched Safety: Athletes trust us to create safe, seamless race experiences.
• Attention to Detail: Every event, big or small, gets the same level of care.
• Passion for Excellence: Our love for racing and giving back continues to drive us forward.

With events in 25 states and a track record of success, 3 Disciplines is one of the few companies that can bring a race to life anywhere in the country.

Our Promise

At 3 Disciplines Racing, we’re not just organizing events — we’re building experiences that inspire athletes, empower communities, and give back. That’s been our mission since day one, and it will continue to drive us for years to come.

Ready to join the journey? Contact us: info@3disciplines.com